Many foods are backed by special interests whether they be trade-driven, politically-motivated or simply a means of popularizing the grub du jour for the latest fad diet. Consider vegan pizza, which is being honored with its own, “official” Vegan Pizza Day, this Saturday, January 29. The mandate of its organizers? To drive awareness of vegan pizza, naturally. And sell a few slices too.
Though the special day boasts a couple of sponsors (including Teese, a vegan cheese alternative and QuarryGirl.com, a vegan blogger with a Paul McCartney fetish) the real bucks behind Vegan Pizza Day seem to come from Zpizza, the brainchild of Sid Fanarof, an entrepreneur hailing from the Orange County enclave of Laguna Beach.
Zpizza has over 90 locations, and…Read more >